Doctors and the Internet: Boost Your Reputation and Career

TIME: 2.5HRS

Why Smart Internet Use Is a Must for Physicians

This course provides a close-up of how social media works and why it is important for physicians. From selecting the right avenue for your messages to avoiding potential risks, there are many factors to consider when using Twitter, Facebook, and other online platforms. The course will cover:

Allocating the right amount of time to social media
Using posts to promote and grow your practice
Becoming recognized as an expert through your social media posts
Deciding how often to post messages
Developing a social media strategy
Protecting your online reputation

5 CHAPTERS

Social Media Is More Important Than You Think

Learn why making a little time for online posts can help your career and your reputation.

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How to Grow Your Practice and Reputation and Get Involved on Social Media

From taking on a cause to sharing your own expertise, there are various ways to get involved online.

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Developing Your Social Media Strategy

Before getting started on social media, have a clear idea of what you want to accomplish.

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Social Media Pitfalls and Dangers

As much as it can help your career, social media can also cause damage, so be smart about your posts.

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Protecting Your Reputation on Social Media

If you don't control your reputation on social media, someone else will.

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Earn Medscape Academy Certificate

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ACADEMY CERTIFICATE EARNED

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This content will become available after you have completed the prior chapters.

AUTHORS

Michael Woo-Ming, MD, MPH

CEO of BootstrapMD, a business consultancy for physicians, specializing in digital marketing; and owner of Executive Medical in San Diego, California

ABOUT

PHYSICIAN BUSINESS ACADEMY

Medscape Physician Business Academy is designed to help all physicians, employed and self-employed as well as new and more established practicing physicians, become successful in their medical practice and career by providing the essential business information that most medical schools and residency programs don't teach.

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COURSE BENEFITS

BY COMPLETING 8 COURSES YOU WILL RECEIVE A CERTIFICATE OF COMPLETION. AFTER COMPLETING EACH COURSE, YOU’LL RECEIVE A LETTER OF COMPLETION.

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PHYSICIAN BUSINESS ACADEMY CERTIFICATE

Medscape Physicians Business Academy course content is provided for educational and information purposes only. If you have particular questions or concerns relating to your practice you should consult the appropriate legal, financial or other expert.

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